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10 Brands on Vine

By (Sig Ueland) on Tuesday, August 20, 2013Vine is Twitter’s video sharing app that allows users to record six-second looping videos on their iOS or Android smartphones. Many brands have embraced Vine...

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4 Reasons to Think About Brand

By (Armando Roggio) on Wednesday, August 28, 2013Developing a brand for a small ecommerce store may help otherwise hurried and busy entrepreneurs and managers do a better job of managing the business,...

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Marketing to Affluent Customers, for High Margins

By (Armando Roggio) on Wednesday, September 18, 2013Many online retailers compete on price. But selling luxury products to relatively affluent shoppers with annual incomes above $100,000 per year is...

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Many Ecommerce Options for Brand Manufacturers

By (Dale Traxler) on Thursday, October 3, 2013There may never be a better time to be a manufacturer or private-label brand. As recently as 10 years ago, if you created your own brand of products, you...

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For 2014, What Is Ecommerce Marketing?

By (Armando Roggio) on Thursday, February 20, 2014Marketing, traditionally, has been about communicating the value of a product to potential customers for the purpose of selling that product at a...

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For 2014, What Is Ecommerce Marketing?

By (Armando Roggio) on Thursday, February 20, 2014Marketing, traditionally, has been about communicating the value of a product to potential customers for the purpose of selling that product at a...

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How to Build Online Brand Awareness in 2014

By (ZippyCart Content Team) on Wednesday, March 12, 2014Most eMerchants and online business owners know that online brand awareness is important… and not just for big companies. Even if you’re a small...

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How to Build Online Brand Awareness in 2014

By (admin) on Wednesday, March 12, 2014Most eMerchants and online business owners know that online brand awareness is important… and not just for big companies. Even if you’re a small online business...

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How to Build Online Brand Awareness in 2014

By (Susan D.) on Wednesday, March 12, 2014Most eMerchants and online business owners know that online brand awareness is important… and not just for big companies. Even if you’re a small online...

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Understanding Ecommerce Design, Part 1: Key Components

By (Chris English) on Friday, April 18, 2014Humans tend to be visually oriented. Everything from the car we drive, the clothes we wear, and the smartphones we carry tend to be largely based on what...

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Understanding Ecommerce Design, Part 1: Key Components

By (Chris English) on Friday, April 18, 2014Humans tend to be visually oriented. Everything from the car we drive, the clothes we wear, and the smartphones we carry tend to be largely based on what...

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Understanding Ecommerce Design, Part 2: Banners and Boxes

By (chris-english) on Thursday, May 22, 2014In "Understanding Ecommerce Design, Part 1: Key Components," I reviewed the difference between good and elaborate design, and the visual factors of an...

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Understanding Ecommerce Design, Part 2: Banners and Boxes

By (chris-english) on Thursday, May 22, 2014In "Understanding Ecommerce Design, Part 1: Key Components," I reviewed the difference between good and elaborate design, and the visual factors of an...

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